Africa Tour Time Is Now is a movement launched in 2017 by Papama Mtwisha. The idea is to highlight the limitless potential of Africans and this beautiful continent that is Africa. The label explains that our thoughts, words and actions send waves of energy around the world, resulting in positive or negative consequences. That’s why thoughts, words, emotions and positive actions are important to create a better world. The movement also reminds us that it is very important that everyone has a good self-image. The movement’s slogan is “We CAN because we are Africans”: each person is the change they want. The Africa Your Time Is Now text clothing aims to spread a positive vibe around the world. The idea is to convey a powerful message of positive inspiration that recalls the power that Africa and Africans possess.