Tinsels is a story written by four hands, those of Remi and Julien. The spirit of the company is born and transmitted through the design of casual yet striking lines, focusing on real life and inspired by popular culture. Places, music, images and personalities provide the emotion to the Tinsels' story. That's why a profusion of icons are interwoven in the brand.

Tinsels comes from the idea of a sparkling world. It all started with the idea of a light bulb. From this bulb stemed out the lurex threads, the light, the spark. Tinsels is a chic, casual and fresh universe for pieces without decoration, always with a bit of masculine tailoring. The silhouette is quite minimal but always with a great care for materials.

Tinsels is fully integrated in our "Smart Choice" philosophy because the brand is attached to the French textile heritage, the fabrics of the collections are for example developed in direct collaboration with French workshops.