Few waves on the asphalt, Béton Ciré changes straight from the sea to the city, without transition.

To begin the adventure, the brand has chosen to revisit the authentic "Miki breton ». Halfway between the beany and the cap, unisex and timeless, the authentic sailor hat is manufactured by craftsmen hatters, in France. There is no vizor (peak) in order to avoid gales and to stay snug on the head, and ears free to be attentive to the sound of the waves. Béton Ciré offers its denim version for a look definitely urban. With a view to detail and finishes, the leather tightening strap and tonal embroidery on the reverse characterize all the models. The hat comes in several colors to turn it into the iconic piece of the universe of the brand.

Béton Ciré's meaning : Béton (Asphalte or Concrete) with reference to the street and urban side of the universe of the brand, Ciré (Polish) in tribute to the yellow oilskin evoking the open sea whose Amelie's family comes from. The two associated words give the name of this raw and modern material widely used in design and architecture.

The brand was officially created in September 2013 and joined a month after the first show the selection of the famous concept store Colette in Paris! Since then, the brand continues to travel the world as it is today sold in fifteen countries.

For two seasons now, Béton Ciré offers new hat shapes keeping the inspirations and values: the sea, the city, the travel and the authenticity. Most new models show the same construction in six panels as miki: The Ki-Bob, The Chalutier (authentic fisherman's hat), The Moussaillon and the cap for a real consistency between models.

Béton Ciré is fully integrated into our "Smart Choice" philosophy as the brand manufactures its most iconic pieces in France. Today, the willingness of Béton Ciré is to be maintained over time as an indispensable reference among the headwear's brands.