The name of the brand Aeyde pronounces as "Eidi", who is a derivative of the first name Edith, the name of the grandmother of the co-founder Constantin, a strong and independent woman who embodies the spirit Aeyde. The "e" with a dash that we find on the logo Aeyde made reference to the hand-sewn signature of the brand, present on all the shoes. It is also a symbol of the importance of superior quality of the brand, that finds itself in all the aspects of their business. The brand is mainly centered on the digital and direct-to-consumer relation. Consisted of a small team, Aeyde is based at the heart of Berlin in Germany. All the products are made in family factories in Italy’s March region.