Folk is quietly elegant clothing enriched by subtle details: style without drama.

At Folk, they are fastidious about details. Working with simple patterns their focus is on the quality, textures and characteristics of the fabrications and trims. They analyze everything, from the thread colour to the pocket lining to the crushed coconutshell buttons.

Their fashion exists in a larger context of modern, tactile product design; from the very beginning they looked at areas beyond clothing to the point that Folk is now a genuine, multidiscipline design studio with exquisite furniture, objects & artwork.

Since 2002 they have navigated the path between streetwear and the architect-designer aesthetic. They helped create a scene for well made casual clothing with a modern British spin. Their collections have since become more refined. The raring colour of early collections exists more as accents now. Their point of difference is in lush, exclusive fabrics, and details you may not appreciate until after you buy.

They enjoy meeting new makers, they constantly improve their workbox of techniques by collaborating with experts and developing new product categories. They progress with their minds and eyes wide open.