CREST, founded in 2020 by childhood friends John Dunand and Sami Cherrad, embodies a commitment to creating timeless and comfortable clothing in harmony with nature. The brand's roots delve into the breathtaking landscapes of Haute-Savoie, influencing the vision of two founders with diverse backgrounds. John in fashion design and Sami in business.

The founders' diverse musical education, ranging from American mountain folk to vibrant hip-hop, permeates every creation at CREST. Local craftsmanship is at the core of their approach, with family workshops in Haute-Savoie redefining men's fashion with boldness and a touch of turbulence inspired by their recent adolescence.

Quality fabrics, primarily sourced from Japan, undergo the complex process of design and cutting in Haute-Savoie. CREST's ethos balances tradition and innovation, presenting classic yet eccentric styles that exude sophistication without being ostentatious.
Each garment is carefully paired with a song, creating a diverse fashion melody from Pixies to DJ Shadow. The commitment to local roots and global influences weaves an enigmatic fashion narrative, both timeless and firmly anchored in the present.