At the outset of the forlife journey, two brothers, Lucas and Séverin, bring forth years of experience in the fashion industry, grappling with challenges related to inventory, unsold items, and wastage. They reached an inevitable conclusion: it is imperative to find a solution for producing in a more ethical and sustainable manner.
Their vision is clear: to create clothing they can take pride in timeless pieces that you will joyfully wear season after season. Their commitment extends to respecting human rights and the environment, as they are determined to contribute to a world where fashion coexists harmoniously with fundamental values of respect and sustainability.

Their mission is to craft iconic and responsible products, avoiding overproduction and offering timeless pieces designed to endure over the years, to be passed on to siblings, cousins, and children. Their dedication to sustainability and eco-responsibility is evident in thoughtfully crafted garments, made using a maximum of responsible and natural materials to minimize their environmental footprint.

They embrace a reservation model to sidestep overproduction and waste. Their guiding principle is to produce fairly, without intermediaries, ensuring a fair price. They assert that quality and responsibility should not be a luxury, aiming to make these values accessible to all