The Project Pietà is born in a prison of Lima and successfully developed in others prisons. The collections are entirely produced in prisons without any external help. Each day of work decreases the prisoner’s sentence by a full day. All the Pietà clothes are created in the fashioning, knitting, and leather workshops of the different prisons where the prisoners produce, with passion and pride, garments edition, and signed by the craftsman who made it. Pietà uses natural, ecological and recycled materials, working the most noble and rarest fibers on Earth such as alpaca, cashmere, pima cotton or silk. Garments are composed of simple and minimalist cuts, from hard life inspiration for everyday life, with a story emerging behind every piece.

This project, influenced by the counter-cultures, refuses to submit to the social norms of a society devoted to the mass consumption.