Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, HOKA One One quickly emerged as an innovative brand in the world of running and hiking shoes. The distinctive philosophy of the brand is based on a bold approach to design, highlighting oversized midsoles to provide exceptional cushioning and increased support for runners. This unique feature aims to minimize impact on joints, thus offering unparalleled comfort, especially during long-distance runs.
HOKA shoes have gained popularity not only for their distinctive aesthetics but primarily for their outstanding performance. Offering a diverse range of models tailored to different surfaces, from road shoes to trail shoes, the brand has successfully captured the hearts of runners and endurance sports enthusiasts. HOKA's ongoing commitment to innovation and comfort has contributed to establishing a strong reputation, making the brand a preferred choice for those seeking shoes that blend style and functionality.