Forget over-consumption and textile waste. Annie Paris promotes just the opposite. Resources are not infinite, and the brand understands this. Creating a jeans collection without producing a single kilo of cotton is Annie's raison d'être. Uriel Karsenti's challenge is to create a jeans brand without using new resources, and he has chosen a wardrobe staple whose manufacture is particularly energy-intensive: jeans. The brand uses only recycled vintage jeans or dormant materials to manufacture its collections. All their jeans come with a lifetime guarantee, covering the entire life of the product, material failure and manufacturing defects. When the product is too worn, Annie collects your jeans to transform them and extend their life. The brand is also committed to promoting Parisian craftsmanship and manufacturing, with pattern-making and sewing all done in their Parisian workshop on Rue du Louvre.