Since she was a child, Carole Petit was immersed in the broad world of fashion and of clothing designer. She also has a very precise idea of what a feminine dressing should be composed of.

In 2005, she started her own brand, Diega, inspired by a Michel Berger's song. Diega is the expression of a true state-of-mind, a state-of-mind of liberty.

This brand looks to the landscape for inspiration, Diega represents a confluence of creativity sourced from nature. Intermixing casual silhouettes with bold prints, ethnic patterns and rich colourways celebrate the shadow of mother nature - offering free-spirited and feminine silhouettes.