Founded in 1997 in Rio de Janeiro, Farm Rio is more than a clothing brand; they create cultural movements. They are committed to keeping local culture alive through colorful, sunny clothing. Their foundation rests on 5 pillars: nature, people, circularity, culture and transparency. As nature lovers, the brand uses more and more responsible materials such as organic cotton and recycled polyester, and takes the utmost care of Brazilian biodiversity by supporting reforestation and regeneration projects in degraded areas. Farm Rio aims to contribute to more responsible, sustainable and ethical fashion through the design of circular products and processes, the regeneration of nature and the use of natural resources. It also advocates the upcycling of defective products. The preservation of Brazilian culture is paramount to them, and translates into partnerships with a positive impact on local communities.