He was still in high-school, when Alexandre Guarneri founded Homecore with its friend Stéphane Cop. Streetwear was cutting edge back then: they were among the first to offer printed tee-shirts, heavy sweat-shirts and bulletproof vest style jacket.

As the hip-hop movement, their creations are today more various and wise, while being great staples: crewneck sweat-shirts, cotton tee-shirts and pants closed with just a leather tied belt.

Homecore is fully integrated with our "Smart Choice" philosophy because the brand uses recycled, upcycled materials, Yak and Alpaca fibers.