t__(product-description-title)
We love this hoodie proposed by Benjamin Benmoyal for its touch of fantasy thanks to the use of VHS magnetic tapes.
t__(product-infos-compo)
Made in France
100% Organic Cotton
カラー : black
Ref: SS22JS008
t__(product-page-creator-title)benjamin benmoyal
Franco-Israeli, former commando-paratrooper, Benjamin Benmoyal wishes to recover his lost naivety. He creates clothes woven entirely from VHS tapes of his childhood cartoons.
After a long period of development, Benjamin Benmoyal is now able to create these fabrics industrially, using only recycled audio and video tapes. He is inspired for his silhouettes by the brutalist, utopian architecture and symbol of optimism, characteristic of the 1960s.
Blending craft and technology in this way, he has an approach he describes as "metamodern": one that is aware of the shortcomings of the post-modern world, but finds a certain poetry in it.
Smart Choice
But not only... The eponymous brand makes creativity rhyme with circularity. Its great innovation is a fabric made from discarded VHS tapes. From La Caserne, where the headquarters resides, to Pantin, where the workshop is located, the production is 100% Made in France.
Thanks to its presence in the official Fashion Week calendar, the brand exports and makes this new form of creation visible.
the material used to craft this product is organic, free from insecticides, pesticides and GMO.
A good deed will be done for every product purchased.
This product was crafted in France, with at least 50% of the total cost of production earned by French industry.
Size & cut
- Chest size : 82 cm
- Waist size : 64 cm
- Hip circumference : 92 cm
For more details, click here to see the full size guide
Delivery and return
* Except for France DOM/TOM and Russia : order will be shipped by French Post. Detax is applied on all prices shown.