L'Exception goes to meet its clients. Today we meet Fiona Guadagnini, digital project manager and client of L'Exception.

fiona guadagnini in the wool caban l

Can you introduce yourself?


Fiona:My name is Fiona Guadagnini, I am 27 years old, I am a digital project manager in e-commerce. I coordinate projects, I make sure to improve the customer experience and conversion of my client portfolio. So I work at the crossroads of several poles, with e-commerce as a global issue. My role is to make sure that everything runs smoothly.

What brought you into digital marketing?


Fiona:I love e-commerce, it's my first love. I did my studies based on this field. The advantage of this job is that I work in e-commerce but with clients who have very different issues.
It can be online sales, lead forms, that type of thing. It's very cool and challenging.

Do you have a passion for fashion?


Fiona: Fashion I don't know, but for clothes, absolutely. I learned to sew as a little girl, I've picked up a good pace recently. I make clothes for my friends and for myself.
I would love to get a sewing certification before I turn 30, for the challenge and to up my skills.

How do you make your pieces?


Fiona: I pattern, and I also work according to patterns that exist on the market. I follow Lisa Gachet on social networks, who makes a lot of tutorials.

fiona guadagnini working on her sewing machine

What's your style?


Fiona: I'm very casual, and at the same time, I take on strictly unwearable pieces. I love comfortable sneaker jeans as much as pink sequined kimonos... Comfort is important to me, because it fits my job, I want to feel comfortable. My quirkiest pieces are either pieces I made or pieces I scavenged.

I've also lived abroad, and I like to bring back pieces from my trips. For example, I lived in India, I have Bollywood style shoes that I love to wear and remind me of my trip.

You are a customer of L'Exception, what brands have you discovered and enjoyed at L'Exception?


Fiona: I bought some really cool New Lab shoes. I also discovered the jewelry brand Le Mat at your place, some friends gave me a ring from this brand for my birthday, I love it.

How was your experience at L'Exception?


Fiona: It's been a very positive experience. Obviously, I have a critical eye for e-shops because I work in digital. The site is clear, clean, fluid. The product sheets are very well populated, which makes shopping easier.

We also feel that the products are selected by your teams. The fact that there is a lot of data shows that you are really interested in the products.

And in terms of delivery, no problem, it's fast, the blue biodegradable bag reminds us of the identity of L'Exception.

fiona guadagnini coat l

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