Gant is an American brand founded by Bernard Gantmacher. It became known for its quality shirts, from the basic to the most colourful. Indeed, the Oxford Color Explosion phenomenon has played an important role in the brand's history. This phenomenon is based on an observation: shirts are always blue or white, but why not add some colour? It was at this point that the pep's shirts arrived, striped, checked or decorated with various patterns.

Gant's aim was to popularise the university look, known as the Ivy League. It was a combination of prestige and casualness for an exceptional sportswear style. Gant was dedicated to the men's wardrobe, but the demand for women's clothing soon became apparent. That's why today we also have a collection for women.

Some of the features found on the iconic shirt are part of the Gant trademark. Among them, we find the perfect flap collar with a button at the back, the box pleat at the back and the hooking tab. This last point is useful for hanging the shirt in the locker of your wardrobe without it getting wrinkled. The little anecdote that we learn on our supplier's website is that this hanging tab was also used in love! In case of a stable relationship with a woman, men had to remove this tab.

From a technical point of view: one of Gant's special features is the Tech Prep technology. This process is synonymous with high quality garments that meet three essential criteria: comfort thanks to a high level of elasticity, breathability and easy care thanks to a crease-resistant fabric.

Another important point to note from this shirt specialist is the consideration of our environment in Ocean Prep clothing. The SEAQUAL™ fibre that makes them up is made from a mixture of plastic harvested from the ocean and recycled bottles.

Finally, although Gant is a brand known for its shirts, it is also a model in other categories such as chinos, polo shirts and even jumpers.