Maison Labiche for Men

d embroidery on the heart of qualitative tee-shirts for all: The marriage of a popular product and a touch of couture.

A simple, joyful and cross-disciplinary concept that everyone can relate to. Pieces for you, by you, everywhere. It's very simple, the brand offers basics that can be worn from 0 to 99 years, from birth and for a long time.

The embroidery is the heritage, a transmission and a know-how that crosses fabrics and generations. The little extra? Customisation. With our words on their products, we have the chance to create a unique, responsible, committed piece: a souvenir of life to cherish, to keep, to offer. This promise would be meaningless without clear and virtuous commitments.

For the past 10 years, Maison Labiche's products have been mainly local, responsible and environmentally friendly. Indeed, 95% of our products are made in Europe, mostly in Portugal.

In 2018 the brand started with its partners a transition to GOTS production. Result: today 75% of the products are certified by this label. This textile label, the most serious and complete, guarantees that the entire production chain of the product meets high ecological and socially responsible criteria.

Concerned about the small details, their packaging is made of potato starch and is compostable. Finally, in order to be more reactive and to avoid any overproduction or excess of stocks, the brand has opened an embroidery workshop in France.