Amélie Delacour and Caroline Rey, the creative minds behind the clothing brand "17H10", have drawn inspiration from the words of Virginia Woolf to shape a distinctly modern and feminine vision of fashion.
Their ambition is clear: to offer active women tailored pieces that fit perfectly to their morphologies, while embodying elegance and power. Guided by these principles, they have crafted a collection of garments designed to accompany women in their daily lives, reflecting their personality and self-assurance.

At the heart of 17H10's universe lies the reimagined suit, infused with a subtle blend of sartorial artistry and modernity. The creators have chosen to draw from the menswear wardrobe essentials of tailoring, such as woolen fabrics and meticulous finishes, reinventing them with a feminine and contemporary touch.
This commitment to tradition and innovation is also reflected in their choice of trusted European manufacturing partners and eco-conscious materials.

Furthermore, the 17H10 brand distinguishes itself through its ethical and eco-responsible commitment, reflecting a deep awareness of the environmental and social impact of the fashion industry.
Through an inclusive approach, the brand caters to all body types, offering carefully crafted cuts and colors to meet the varied needs of modern women, while ensuring a bold and responsible look.