The history of the UGG brand dates back to the 1970s in Australia, when surfers began wearing sheepskin boots for warmth after braving the cold ocean waters. Not only were these boots warm, but they also had a comfortable feel that quickly gained popularity within the surfing community.


Brian Smith, an Australian surfer, played a key role in introducing UGG boots to the United States. In 1978, Smith founded UGG Holdings Inc. and began marketing UGG boots in California, initially targeting the region's surfing communities. The idea was to introduce these comfortable boots to people who would appreciate their warmth after a day in the cold water.


In the 2000s, UGG experienced a major surge in popularity. Sheepskin boots became a fashion phenomenon, worn by celebrities and adopted by a wider public. The brand expanded its range to include different styles of boots, slippers, shoes and even accessories.


UGG has capitalized on its brand image of comfort, warmth and quality materials. Sheepskin boots have become a winter staple, recognizable by their distinctive silhouette and soft lining. The brand has also collaborated with renowned designers and expanded its product range to remain relevant in the fashion industry.


Today, UGG is an internationally recognized brand. It continues to innovate in style while preserving its Australian heritage. UGG boots remain an icon of casual, comfortable fashion, while being present in a variety of styles and seasons. The UGG story reflects a successful evolution from a surfer's boot to a global fashion phenomenon.