RON DORFF is the result of the collaboration of a French-Swedish design duo (Swede Claus Lindorff and Frenchman Jérôme Touron). The brand proposes an alternative to over-designed and over-casual sportswear, combining the pure lines of Swedish functionalism with French classicism. RON DORFF revisits the great classics of men’s sportswear from the 70s and early 80s with a carefully chosen selection of iconic must-have pieces designed for pure comfort and function. Reminiscent of the two “O“ in RON DORFF, the double discrete black-lacquered eyelets are the only signs of recognition adding a suggestive detail to each piece. This permanent collection constantly expands with the addition of new iconic pieces. In addition to sportswear, swimwear, underwear and a bodycare is also part of the collection. The brand’s leitmotiv “DISCIPLINE IS NOT A DIRTY WORD” gives away not only how the design duo works but also the type of client the brand is aiming to seduce: urban, hardworking men, whether at the gym or in life in general.