Hereu — The South as Heritage
At Hereu, every object seems to bear the imprint of the sun. Woven bags, leather moccasins, strappy sandals: all fragments of a Mediterranean landscape. Founded in 2014 in Barcelona by José Bartolomé and Albert Escribano, the Catalan brand combines ancestral craftsmanship with a contemporary vision—a grounded, sun-drenched luxury, without any pretense.
The roots of a gesture
Hereu — “heir” in Catalan — lives up to his name.
Bartolomé and Escribano are not nostalgic, but they understood that modernity cannot be built by erasing roots.
Their starting point: the vernacular forms of southern Spain, the shoes of artisans, the baskets of fishermen, the leather bags that are patinated over the seasons.
Their ambition: to revisit them with the language of today — pure lines, clean cuts, natural materials, precision of detail.
The result is anything but folkloric. Here, tradition is not a postcard: it is a material to be transformed, a vocabulary to be modernized.
The sun as a workshop
What unites all Hereu pieces is light. A light that doesn't dazzle, but reveals. The light of morning on white facades, of leather warming on a harbor bench, of colors that gain depth as they age. The brand manufactures exclusively in Spain, in family workshops that still master traditional techniques: braiding, hand-sewing, vegetable tanning. Their designs breathe the Mediterranean, but without kitsch: the volumes are contemporary, the proportions perfect, the style precise. Each creation seems born from a rare balance: between the calm of the craftsman and the rigor of the designer.
A quiet modernism
Far from the excesses of globalized luxury, Hereu is forging its own path: that of a Mediterranean, intuitive and silent modernism.
The bags are structured yet flexible, the shoes architectural yet lightweight, the colours bold without rigidity.
Here we find that taste for contrast so dear to the south: the robustness of the leather and the fragility of the thread, the simplicity of the forms and the richness of the gesture.
Here, the design does not seek to shine, but to last.
A Hereu object stands out for its obviousness, not for its logo.
A deeply rooted elegance
What's so appealing about Hereu is its ability to reconcile two worlds: contemporary rigor and artisanal sensuality. The designers understood that true Mediterranean chic isn't about ostentation, but about rhythm: the rhythm of walking, the wind, the sun-kissed glow of skin. Their bags and shoes complement life, rather than constraining it. Elegance here isn't decreed—it's experienced. To wear Hereu is to choose a vibrant, fluid style, rooted in reality.
Discover the entire selection
