The North Face® fundamental mission remains unchanged since 1968: Provide the best gear for athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

The brand is named for the coldest, most unforgiving side of a mountain. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighbourhood, at an altitude of only 150 feet above sea level.

Now, more than 50 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. The brand pushes the boundaries of innovation so that we can push the boundaries of exploration. The brand even became the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

There's little telling what the next 50 years hold for any of us. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that we can push our limits outdoors. Never Stop Exploring.