Even before entering prestigious fashion schools, Diego Binetti was plunged into the fashion world thanks to his mother, a needlewoman in Buenos Aires, which he helped in his embroidery of « haute couture » dresses. After working for well-known fashion deisgners and having collaborated with well-known fashion magazines, the Argentine creator decides to establish his own brand, The Binetti Collection, in 2001.

Ten years later, he founded a second brand, Love Binetti, in 2011. This brand is intended for a nomadic woman and a traveler, a modern and urban woman. The Love Binetti’s wowan is a free citizen of the world, which always redefines rules through a personal expression and creativity.