Astuko Morita, the founder of Waphyto, is passionate about women's well-being and herbal medicine. With this in mind, she created Waphyto, a brand of cosmetics made from plants grown to the highest Japanese agricultural standards for women and men of all ages. The brand uses modern biotechnology and genetic engineering to find the perfect botanical ingredients for innovative products. The products are made with local, natural ingredients. They contain no parabens, sulfate compounds, preservatives or synthetic colorants or fragrances. Containers are made from recycled plastic and boxes from recycled paper created from plant residues, with FSC labels. Ethics are of paramount importance to the brand, which has forged partnerships guaranteeing exemplary product traceability and fair trade relations.