Launched in Summer 2017, Pauline Saint Martin thinks and draws funny yet minimalist illustrations on a collection of unisex t-shirts made in 100% organic cotton.

In the beginning, she created and drew up illustrations for Parisians, what she first wanted was to break out of the beaten path. Pauline does not use any of the classic symbols of the Eiffel Tower or the Arc de Triomphe. Thus she takes inspiration from Barbès, Pigalle, Belleville, Saint Denis... The designer revisits with humor more than 50 Parisian neighborhoods as Parisians know them "the salesmen of sluts in Barbès, the tourists and their selfie stick on the Champs, the players of Bonneteau in Antwerp, the creperies of Montparnasse".

Today, she continues her story about the cities of France and of the world, Paris is not the only city with its cliché and secrets.
The brand not only offers t-shirt but also a complete and whole Fere lifestyle with various items such as sweatshirts, bodies for the younger... all of which are still made in organic cotton and proudly bearing on the heart the various quirky and printed illustrations drawn by the designer herself.