Every year, on Boxing Day, around 20,000 tonnes of wrapping paper are thrown away, underlining the need to find a solution at a time when consumers are increasingly aware of their environmental footprint. To reconcile the magic of Christmas with ecology, Carédeau offers an elegant alternative to paper wrapping: reusable textile packaging that's just as chic, sustainable and responsible.


Founded in 2019 by Winnie Dujeu-Loh, Carédeau is convinced that every small gesture counts to protect the planet. The brand is committed to democratizing premium zero-waste packaging solutions, inspired by Japanese furoshiki. Carédeau launches Christmas packaging that tells stories, with motifs designed by its creator. The designs of the fabric squares, inspired by famous La Fontaine tales such as "The Fox and the Squirrel", "The Cicada and the Ant", and "The Raven and the Fox", are very much on trend.


These poetic packages offer two gifts in one to family and friends, who can then reuse them for their own presents, thus promoting a beautiful transmission and more eco-responsible consumption.