Be Maad, founded by Laura Attias, offers "sincere", quality jewellery for everyday wear. The designer, who draws the pieces by hand with a pencil, was inspired to create her own jewellery brand after a trip to India where she discovered traditional jewellery and artisanal manufacturing, stones and beautiful materials.Be Maad jewellery is handcrafted in the brand's workshops. These ethnic and solar jewels are centered around semi-precious stones. These stones come from India and South America, regions in which the brand's workshops are located. Laura Attias knows the stones and their secrets well and carefully selects the raw materials. The name of the brand refers to "made in" to remind that Be Maad jewels are handmade by craftsmen all over the world, as well as to the expression "be mad", because the wish of the designer is that every woman expresses her eccentricity through her jewels.