The story of New Balance starts in 1906 with William J. Riley, an english shoemaker whose main concern was to help his customers with arch supports and orthopedic shoes.
In 1961, New Balance launched their running shoes "Trackster", the very first pair of shoes in the world available in various widths and with a wavy insole. Such features made this pair a real success and a must-have for all athletes.
About ten years later, the brand specialized itself in the field of sports and especially in running. Taking advantages of a rising appeal for sports and the New York Marathon, the brand started to gain a worldwide recognition.

More than a century after its creation, New Balance is now known as a giant and a reference in the field of sports. They are not only worn by athletes and sportsmen but also by civilians and have become an item of fashion worn by all. All that thanks to their comfort, the quality of their materials and their design.

Indeed, the New Balances are extremely comfy and light.
In terms of quality, the brand uses canvas as well as leather and even sometimes plastic. Their priority ? To offer quality shoes without jeopardizing their performance. In order to do so, the brand is constantly innovation researching to offer new cutting-edge shoes.
Finally, New Balance's models are timeless yet, their design remains modern and as they do not cease reinventing their models. Each year they offer new pairs with new shapes, new colors and new patterns.