PATAGONIA – The Ethical Blueprint

A brand founded on a bedrock of extreme sports, Patagonia works tirelessly to find the ultimate balance between comfort, endurance and sustainable design. Innovating signature materials that improve breathability and ensure the highest performance features, the brand’s garments also incorporate recycled fabrics like cotton or polyester: soft to the touch, Patagonia products don’t affect your skin and keep you cool when you need it most. In their collections, you can find natural fibres like hemp or animal products sourced from old duvets & pillows.
A sustainable alternative, natural fibres are biodegradable, hypoallergenic, breathable, soft and more resistant to environmental pollutants than traditional fabrics. Ensuring each piece improves your on-road safety, reflective logo branding elevates urban versatility, too.

Patagonia’s success lies in its passion for nature. It’s industry-leading approach to economic, social and environmental issues have been replicated across the slow fashion community – considered the blueprint to follow. Customers look to Patagonia, not just for its high-quality garments, but also for its proud ecological conscious – with more than 20% of its customers purchasing Patagonia for its ethical, sustainable & innovative Fair Trade products.

The brand takes total responsibility for each item they produce – from its creation to its reuse. Partnering with Common Thread, they offer customers the chance to donate their used clothes back to the brand and give them a second life. Teaming up with eBay, you can also buy second-hand Patagonia items to reduce environmental impact. Lowering the brand’s carbon footprint is at the heart of the Patagonia leitmotiv, motivating global change across 4 environmental principles.