Pierre Yves creates the brand JAGVI in 2012, it owes its name to the Scandinavian inspiration of its founder. JAG and Vi which means ME and WE in Swedish. L'Exception offers these collections among its 400 brand corners on its online site. The opportunity for you to discover collections with a contemporary, minimalist and urban style, which perfectly combine refined materials, modern and studied cuts.
The meeting of the founder, allows us to make you discover a very interesting interview, we let you discover ...
Pierre Yves, why did you create JAGVi? Tell us about the brand ?
" JAGVi is an answer to a fashion that was going crazy and a nonsense in the early 2010's (ultra-polluting manufacturing, loss of local know-how, standardization of styles). The initial promise was to rediscover the values of accessible high-end French creation, of exclusively European and French manufacturing with the most eco-friendly materials possible. Paris held.... "
Who is JAGVi aimed at? An urbanized "Zen" man? Can you tell us about him ?
" The man by JAGVi is a contemporary urbanist, "hopeful", English mixture of a positive outlook on life (hope = hope) and optimistic in what his environment has best (ecological awareness, local consumption in Europe in fashion, environmentally friendly manufacturing). "
JAGVi is an ethical brand? Your values? Its objectives ?
" Ethics is a key aspect of the JAGVi brand: exchange, listening, discovery, curiosity, accessibility, elegance and know-how are the values. The objectives remain simple: to please with values, to seduce with a men's fashion style, to convince and build loyalty with our irreproachable materials and our studied cuts. "
What are your inspirations?
" Photography, architecture, painting are our daily inspirations. "
Your favourite materials ?
" Organic cotton, merino wool or cotton/wool/stretch mix. "
JAGVI in a few words
" Unique, particular, long term vision, endearing, stylish. "
Outlook? What would be the future of JAGVi ?
" Addressing the hybrid man of the near future, who will recognize clothing as an affirmation and an important feature of his personality and his commitment to society.
