by L'Exception, on June 15, 2023
Discover our brands ECO X CEPTION, brands that are moving in the right direction. We were able to chat with one of the founders of Parisienne et Alors.
Parisienne et Alors was created in 2018 with the desire to evoke fashion as mood posts, with a new drop in effortless style every 2 months corresponding to the cravings of the moment. From the outset, the brand was intended to be eco-responsible, made in France, made from materials already produced or recycled fibers, so as to imagine fashion in a different way than it had been until then, and at a time when very few market players cared.
We use fabrics or yarns made from natural or recycled fibers, such as cotton, viscose, wool and when polyester is used, it is recycled. Concerning our dormant stocks, they come from the best French and European weavers.
Participating in "slow fashion" means making quality products that stand the test of time, and offering models that respond to the trend without falling into extravagance that we'd tire of too quickly once the season is over.
We have a thousand projects for the brand, of which only two can be revealed: the opening of physical points of sale (the brand's 1st pop-up will take place from June 1 to 4, 16 rue des minimes in Paris III) and the invitation of new Artistic Directors to come and exercise their talent within the brand.
Find all Parisienne et Alors products at L'Exception.
Can you tell us about the beginnings of the Parisienne et Alors adventure?
Parisienne et Alors was created in 2018 with the desire to evoke fashion as mood posts, with a new drop in effortless style every 2 months corresponding to the cravings of the moment. From the outset, the brand was intended to be eco-responsible, made in France, made from materials already produced or recycled fibers, so as to imagine fashion in a different way than it had been until then, and at a time when very few market players cared.
Where does the inspiration for your brand come from?
The brand is inspired by current trends, of course, but with a relaxed style, for women with an assertive, colorful and happy style. The wardrobe for each drop is complete, offering both day and night outfits, always the right coat or jacket, with impeccable fall; a perfect twist that mixes boyish cuts, with feminine details. The icons who inspire the brand are Carolyn Bessett, Diane Keaton and Caroline de Maigret, women of casual chic who we'd dream of dressing for a photo shoot.Can you tell us more about the eco-responsible materials you use?
We use fabrics or yarns made from natural or recycled fibers, such as cotton, viscose, wool and when polyester is used, it is recycled. Concerning our dormant stocks, they come from the best French and European weavers.
How does Parisienne et Alors participate in "slow fashion"?
Participating in "slow fashion" means making quality products that stand the test of time, and offering models that respond to the trend without falling into extravagance that we'd tire of too quickly once the season is over.
How do you see the future of Parisienne et Alors?
We have a thousand projects for the brand, of which only two can be revealed: the opening of physical points of sale (the brand's 1st pop-up will take place from June 1 to 4, 16 rue des minimes in Paris III) and the invitation of new Artistic Directors to come and exercise their talent within the brand.
Find all Parisienne et Alors products at L'Exception.
