by L'Exception, on December 9, 2022
Not long ago still unknown to the general public and especially to the French, DB Journey reverses the trend. Launched in 2012, by Norwegians Truls Brataas and Jon Olsson, the brand of functional, minimalist and eco-responsible bags, very present in Northern Europe and in full development in the United States, now has more than a hundred points of sale in the world, including about fifteen in France.
Targeting city dwellers with a passion for the outdoors and travel, the brand sought to create luggage that resembled them and made it easy to get around, whether it was to get through airport security or to fly to a foreign country with peace of mind.
"Initially aimed at a well-informed, even expert audience (surfing, photography, snow), the brand now wants to expand its spectrum and show the full range of its offer. The objective is threefold: more points of sale, more accessibility and more ranges"
The event organized in our store allowed the brand to approach a varied, younger audience, curious about adventure.
The evening was a great success, a dj set at the top, fashion and interested guests. The founders were present and were able to exchange with their future customers.
The goal being to make known their new cases, practical, technical with a minimalist design, it's a new way to perceive the luggage environment. Storage packs are available according to the desires of travelers for example: a compartment dedicated to photography,
Targeting city dwellers with a passion for the outdoors and travel, the brand sought to create luggage that resembled them and made it easy to get around, whether it was to get through airport security or to fly to a foreign country with peace of mind.
"Initially aimed at a well-informed, even expert audience (surfing, photography, snow), the brand now wants to expand its spectrum and show the full range of its offer. The objective is threefold: more points of sale, more accessibility and more ranges"
The event organized in our store allowed the brand to approach a varied, younger audience, curious about adventure.
The evening was a great success, a dj set at the top, fashion and interested guests. The founders were present and were able to exchange with their future customers.
The goal being to make known their new cases, practical, technical with a minimalist design, it's a new way to perceive the luggage environment. Storage packs are available according to the desires of travelers for example: a compartment dedicated to photography,
Luggage and luggage are available online.
