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Beautiful Bastard for Women
Graduated from the French Institute of Fashion, after university studies in Italy, Giuseppe Monaco w
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orked for a decade at different houses of the French luxury as P. Rabanne, C. Lacroix, M. Chanet, holding positions ranging from sales management to general management.
From 2009 to 2000 he handled the French subsidiary of Ittierre Group. In 2010 he founded Holloh with the ambition to create emotions through a masculine excellence, and Beautiful Bastard in 2015.
More than clothes, it is a philosophy of life which prompted the brand. With a first colorful, geometric and ethnic collection, it has been made for individuals claiming to be citizens of the world. The key words: mobile, free, strong character!
The "Bastard" rich of their cultural and emotional blends, an urban family created at their image. A state of mind in association with many artists in various worlds: DJs, graffiti artists, visual artists ...
Welcome to the world of enlightened bastards.
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