Founded in 2002, Italian clothing brand Peuterey takes its name from the summit of Mont Blanc, symbolizing the union between Italian excellence and the challenges inherent in extreme mountain conditions. Founded by Alessandro Pungetti and Paul Harvey, Peuterey was born of the spirit of outdoor adventure, inspired by intrepid explorers and mountaineers. Peuterey's first collections, focused on jackets, feature high-quality materials, handcrafted fabrication and refined details. The brand quickly gained a reputation for innovative, weather-resistant and stylish products, suitable for both urban life and mountain exploration.


Peuterey's approach to design is based on a balance between tradition and innovation. It remains true to its Italian roots, emphasizing craftsmanship while integrating modern technologies to meet contemporary demands. Peuterey's iconic jackets often feature technical details, sealed seams and insulated linings, ensuring optimum protection against the elements.


Over the years, Peuterey has expanded its range to include men's and women's clothing, accessories and children's lines. The brand collaborates with renowned designers, extending its influence on the international fashion scene. It is also committed to sustainable initiatives, emphasizing social and environmental responsibility in the production of its products.


Today, Peuterey is recognized as a luxury brand, fusing Italian elegance, functionality and performance. It continues to innovate, exploring new stylistic horizons while remaining true to its Alpine heritage. The Peuterey story is that of a brand that has conquered the fashion world by creating products that combine style, quality and functionality.