Belgian designer Alexandra Jacmin and her entrepreneurial twin sister Ségolène Jacmin established their label FAÇON JACMIN in 2016. After graduating from La Cambre, Alexandra worked for Maison Martin Margiela and Jean-Paul Gaultier. Since then, the duo has forged a unique place among Belgium's most innovative talents.
FAÇON JACMIN strives to give women more confidence and to bring out their seductive side by diversifying and sophisticated denim. Denim transcends its physical form by becoming an attitude, somewhere between daring and elegance.
Alexandra's designs, mainly influenced by the 70's and 90's, explore both the codes of seduction and the boundaries between femininity and masculinity. Although denim remains the common thread in all of Alexandra's collections, other textures are blended in to create a more playful silhouette.
FAÇON JACMIN offers three different collections, all eco-friendly: a ready-to-wear collection of timeless pieces - which is unaffected by the weather; seasonal collections; and finally, capsule collections of upcycling hand-crafted designs are designed by hand in our Parisian workshop.
FAÇON JACMIN received the "Best Talent 2016" award by C'est du Belge/RTBF, and one year later, in 2017, the "Best Emerging Talent" award at the Belgian Fashion Awards. Seen in: Marie Claire, ELLE, Le Vif Weekend, De Standaart, Paris Match, ...



A love story for Japan

FAÇON JACMIN is a feminine denim wardrobe, created with Japanese denim at the heart, which gives the garments finesse and durability. Japan, known worldwide for producing the best denim, has managed to preserve its traditional craftsmanship, creating an affinity with authenticity.
Natural indigo, a dye that is among the oldest, gives the pieces a rich color and a rich history. Natural indigo is still used in Japan, giving deep blues and better resistance to wear and tear. They work with traditional machines that create a tighter weave pattern that improves resilience, while providing both strength and delicacy. Japanese denim, supported by the culture of perfectionism, has a superior and distinctive quality composition that has become the pride of the nation, leaving a mark in Japan's modern history - a history that is a true blend of tradition and innovation.
Since the beginnings of FAÇON JACMIN, binoculars have been influenced and have been committed to embracing Japan and its culture. It has become a ritual to visit Japan once a year to feel and breathe the way of life, bringing with them more inspiration to create and share experiences.