APC Paris for Women

APC, three little letters that speak to all and mean a lot. APC stands for Atelier de Production et Création, because there can be no creation without production, and vice versa. The high-end French ready-to-wear brand was founded in 1987 by Jean Touitou, known for his atypical, even polemical personality. After working alongside Kenzo and Agnès B, he created his first independent clothing collection, which he simply called "Hiver 1987". The following year, he launched a women's collection. He worked hand in hand with his wife Judith Touitou, who was in charge of the brand's artistic direction. In the 90s, he began collaborating with designers such as Martine Sitbon. At that time, we were not yet in the era of collaborations, so this model was very innovative. Numerous APC clothing collections were created thanks to these collaborations. In the 2000s, the brand went international, and in 2023 was sold to the L Catterton investment funds.

APC stands out as the antithesis of brands that follow new fashion trends season after season. Indeed, Jean Touitou and his wife have always kept their style simple, excluding any form of extravagance. He knows how to analyze the world around him and draws inspiration from everyday scenes to create timeless womenswear. The silhouettes always come back to basics, with timeless looks to suit the greatest number of people, blending elegance and casual style. This minimalist style is APC's DNA, yet chic and French elegance are still very much present in every collection. The brand's image is also characterized by sober colors, cuts perfectly adapted to body shapes and carefully chosen materials. All these creations are imbued with freedom, rock'n'roll, politics, literature and so many other sources of inspiration. By the 90s, APC had established itself as the representative of the glamorous and discreet uniforms of an intellectual-cool elite, and these three letters had become a sign of good taste. APC has also taken a turn towards feminine looks with an "androgynous" style, thanks to its masculine, military and workwear influences. Indeed, it avoids clothes that are too girly and not very functional. For this reason, raw denim is also part of the brand's DNA, but it doesn't limit itself to ready-to-wear: it also has a wide range of bags. What's more, the brand adapts to every morphology, offering a wide range of sizes and straight or slim cuts for every woman.

Originally, the APC brand's flagship piece was Japanese denim, with its unmistakable denim jacket and raw denim pants, considered one of the finest jeans for women. However, the brand has diversified to offer more complete collections for men and women, with shirts that are often tailored, jackets, sweaters and sweatshirts, as well as a wide range of handbags. Urban, minimalist and sober are the brand's three watchwords, which is why it's so easy to wear APC. In fact, each of the pieces is easy to match, making them timeless additions to your women's wardrobe that can be worn on any occasion. The colors are also sober, so that the garments can be worn for any occasion. Navy blue, ecru, beige, camel, brown and khaki are timeless colors, in contrast to prints and multicolors. A total look of APC basics is sure to bring you crazy elegance, thanks to the carefully chosen fabrics and perfect finishes. APC will delight your shopping sessions thanks to its wide range of women's clothing, accessories and shoes and its moderate premium prices. You'll find skirts for 150€ and blouses and t-shirts for 100-150€. Every woman can find all the latest trends, as well as carefully selected pieces from the new APC clothing and leather goods collections every season on our website.

Since its creation in 1987, APC has been seeking the best balance between creativity, sobriety and sustainability. Indeed, designer Jean Touitou was convinced that fashion had to be eco-responsible, and his approach was highly innovative at the time. For this reason, he never stopped looking for solutions and implementing actions to improve his carbon footprint and ecological positioning. From the outset, he has used natural materials and raw denim, which avoids the need for numerous washings that are extremely polluting. What's more, the proportion of organic cotton and recycled cashmere increases with each collection, as the brand is renowned for its use of quality materials. APC has also completely stopped using furs in all its collections, whether for women or men. Anti-waste actions have also been put in place. APC is one of the brands to benefit from our ECO X CEPTION criterion, which highlights brands that are committed to eco-responsibility.

Since its creation in 1987, APC has been seeking the best balance between creativity, sobriety and sustainability. Indeed, designer Jean Touitou was convinced that fashion had to be eco-responsible, and his approach was highly innovative at the time. For this reason, he never stopped looking for solutions and implementing actions to improve his carbon footprint and ecological positioning. From the outset, he has used natural materials and raw denim, which avoids the need for numerous washings that are extremely polluting. What's more, the proportion of organic cotton and recycled cashmere increases with each collection, as the brand is renowned for its use of quality materials. APC has also completely stopped using furs in all its collections, whether for women or men. Anti-waste actions have also been put in place. APC is one of the brands to benefit from our ECO X CEPTION criterion, which highlights brands that are committed to eco-responsibility.