Geym was established in 2012. Thomas Erber invites a young man to design a t-shirt during a new edition of his Cabinet de curiosités. Charles Gaston-Dreyfus is then 25 years old and impresses Thomas Erber by his professionalism. A few months later they create their own fashion brand for men. "Geym" is the acronym of "Go East Young Man", who makes reference to the mantra of the 19th century in America "Go west young man". At that time, conquering the West was synonymous of ingenuity and fulfillment. Two centuries later, with the development of transport network, to connect a man to an other one is easier. With its catchwords, Geym wants to encourage mens to be in agreement with their time, and to go towards the future. The brand wants to accompany the changes of the man of the 3rd millennium by bringing them comfort and protection during their adventures.