Monsieur Loup, French ready-to-wear brand, has the originality to keep a wild part coming from its origins. Born of an oxymoron: "Sir", representing the civilized person, "Wolf" to remind its beastly origin, the brand offers to men raw and authentic clothing. It is, in short, a city guy who dreams of distant horizons.

So what will represent the brand is its lifestyle more than its looks; comfort and well-being its essential, however, the look appears as a breath of fresh air, details are there to relax. Monsieur Loup dressing shows nature by subtle touches, through a range of colors, graphics or special finishes. The canine figure is present subliminally on all pieces. Finally, it's a brand that speaks to contemporary man, concerned about their style, resolutely urban.