Founded in 2006 by Alix Petit, Heimstone is far away from the fashion dictat. The designer draws her inspiration from her trips around the world, as the essence of her collection. "To be irreplaceable, you must be different", this sentence is her watchwords. More than a conviction, it became the aim of the designer.

Both elegant and surprising, Heimstone products are adapted to the personality of each individual, like a chameleon. With its impeccable cut and its noble fabrics, offering a wealth of prints, Heimstone turns out to be a brand 'in her own right', perpetually fed by the great creative strength of Alix Petit.

Heimstone is fully integrated in our "Smart Choice" philosophy as the brand manufactures a large part of its collections in France.