The story of Danish menswear brand KnowledgeCotton Apparel began in 1969, when Jorgen Morup opened a small textile company in the city of Herning. Since the beginning, he focused on sustainable principles, and based on his early initiative, KnowledgeCotton Apparel was founded in 2008 by his son Mads Morup.

KnowledgeCotton Apparel believes in sustainable men's clothes that make the difference. Fashion is then more than a fabric, fashion is engaged and conscientious. It's based on timeless and responsible products, promoting choices as clean and natural as possible. The brand takes these commitments to heart without compromising style, comfort or quality.

Knowledge Cotton Apparel is fully integrated in our "Smart Choice" philosophy because the brand uses organic and recycled materials for the manufacture of its clothing.