Serge Ohana founded the brand Five Jeans in 2003. The desire was to create a premium 5-pocket jean, in a good mood. Why this name? Five", "five" in English, like the 5 classic pockets of jeans, but also because Five clothes are made with the 5 fingers of the hand. "Five" also refers to the 5 senses. The French brand focuses on one of them, the touch. Indeed, each season, Five Jeans wants to reinvent the touch of materials. At Five Jeans, we appreciate of course the wide choice of jeans: straight, slim, wide, belted, 7/8th length or dyed, as well as denim jackets. But we also like all the casual wardrobe proposed by the brand. T-shirts and sweatshirts with rock prints, boyish shirts, and good basics like the navy sweater, the lettered sweater or the winter parka.