The name of the brand Bellerose comes from a village of the surroundings of New York, and the brand keeps punctuating his collections of American references. But the brand is borned in Belgium. The first year, Bellerose proposed a collection of men’s shirts. The next year, with the opening of a first shop in Knokke in Belgium, it's a whole male cloakroom which is proposed to the customers. The woman’s collection is born after in 1998. And then the children’s collection was born in 2002. It’s now the whole family which has access to this relaxed and trendy cloakroom ! The next years, Bellerose knew the success thanks to its e-shop, and the brand is now known all around the world, in France, in Asia and in the USA.