YMC. These three letters resonate in our minds like those of an English label created in 1995 by Fraser Moss and Jimmy Collins. YMC means You Must Create. And its founders understood this well by making design pieces with timeless cuts.

There are many sources of inspiration and the designer Fraser Moss animates the brand's collections around art and music as well as vintage military and workwear clothing. The codes of a post-punk universe are affirmed, and a modern wardrobe is emerging through these brand-specific inspirations.

Attention to detail, choice of colors, timeless pieces with sophisticated and refined design. That's what makes the English label so successful for over a decade now.