Founded in 2009, The Unbranded Brand is an initiative of the Naked & Famous brand, led by Brandon Svarc, to create a "brand without brand": no advertising is done and the canvases are neither washed nor provided with distinctive patches, engraved rivets or labels. are not washed or marked with distinctive patches, engraved rivets or labels.
The brand uses basic but very qualitative fabrics in order to offer high-end denims at a price defying any competition. It thus produces in Macau in specialized workshops (notably employed by APC) and develops all of its fabrics directly in order to limit intermediate costs.
The Unbranded Brand keeps since its creation a very limited catalog of products, expanding today with 21Oz canvases heavier than the average and some chambray shirts.
With a real cult of minimalism, the subsidiary of Naked & Famous currently offers 4 cuts ranging from Tight (a Skinny in reality) to Straight (a rather large straight cut), as well as different denim and chino fabrics systematically Selvedge.