Originally from a family in the North, all of whose branches were linked to the world of textiles, it is rather through the profession and its entrepreneurial dimension that she entered this world of creation, favoring what makes sense, beautiful materials, durability. Requirement, traceability, have always been at the heart of the story long before it recently published its CSR manifesto.

From her first experiences with Donna Karan, Alberta Ferretti and Chloé, she felt this need for contact with the client. It is in this spirit that she launched Roseanna with her childhood friend, a brand whose name is the contraction of their two first names. The search for singularity is reflected in the design of exclusive prints, the originality of the color palette. Roseanna turns her back to the first degree. A self-affirmation wardrobe before we talk about empowerment.

Born around a line of swimsuits for the beach, the brand quickly expanded by offering clothing that makes sense at the right price. The silhouette is thought out in such a coherent way, in a kind of functionality of beauty, that it makes you want to reclaim the total look, right down to the iconic boots.

Anne-Fleur, now alone in charge, clarifies her desires over the collections, combining rigor and spontaneity. To create, she locks herself in a sound bubble. “If I had to stay on a desert island with just one album, it would be a Bowie. I would only eat pasta and perfume myself with Eucalyptus,” she jokes. A pragmatic and distinguished side that defines the Roseanna look well.