After 30 years of professional experience in fashion, Bert van Son founded the brand Mud Jeans in 2013. The founder noted that the fashion industry is often too polluting and socially unfair. Life is very difficult for workers in factories and clothing production is very bad for nature. Bert van Son wanted a real change in fashion. He’s certain that we can «have fun» without destroying the planet and its resources. Bert van Son wanted to make Mud Jeans an exemplary company, putting the circular economy into practice.
Mud Jeans has made denim its specialty, as jeans are one of the most popular clothes in the men’s and women’s dressing room and are also the most polluting clothe in the fashion industry.
The dutch brand offers ethical, quality and affordable jeans. Mud jeans contain 23 to 40% recycled denim and the brand also uses organic cotton. When you buy a Mud jean, repairs are free. The brand has also launched an innovative rental system. You can keep your jeans as long as you want or change them after a year. Then, Mud Jeans recycles used jeans.
Mud jeans do not have a leather patch : they are vegan and PETA approved. On the manufacturing side, the brand works in close proximity with tailors in Tunisia. It is a long-standing collaboration, a safe and serene work. In addition, the wage paid by Mud Jeans to Tunisian workers is higher than the local minimum wage.
The brand name Mud Jeans comes from the English word "mud". Mud is a mixture of water and clay or soil, often created after rain or near streams. It plays a very important role in the ecosystem and can be recycled forever. So it’s one of the best examples of the kind of circular economy that is important to the brand.