Some comebacks make noise. Others move in silence. The revival of Autry belongs to the latter — discreet, elegant, and utterly assured. Born in Texas in the early 1980s, the brand faded from memory before being quietly resurrected in Europe by a group of Milanese aesthetes fascinated by its authenticity.
Today, the Autry sneaker has become a paradox made perfect: vintage yet modern, sporty yet refined, mainstream yet cult. A classic reborn in motion.

America’s past, Europe’s present

The story begins in Dallas, 1982. Autry was then a small sportswear label, designing straightforward tennis shoes with clean lines and a tricolour logo. It embodied the college spirit of American athletics — democratic, optimistic, timeless.
But as the 1990s unfolded, Autry vanished, eclipsed by the rise of global giants like Nike and Adidas. Decades later, in 2019, it returned — this time reimagined in Milan. A collective of European creatives saw in it the possibility of a modern classic: keeping the American soul, refining the execution.

The new Autry is faithful to its origins but speaks today’s language. Its aged sole, supple leather and low-cut silhouette recall the golden age of tennis style, yet it pairs effortlessly with tailoring, denim, or minimalist streetwear.