1. Mineral guy

Started in the 00s and still as effective today, neutral tones and mineral minimal speak to the core of SS18 dressing. Explore muted shades from Khaki, sand and powder pink. Redefine discreet styling with logo-free accessories and surplus wardrobe staples.
Bringing a fresh approach to seasonal dressing, SS18 welcomes palettes of khaki, pale pink and sandy shades into your wardrobe

Introduce neutral tones from Le Mont St Michel , SUIT , abd American Vintage .

2. Hawaiian vibes  

For SS18, retro influences from the 80s and beyond make their comeback. Look to Tiki shirts and skate staples combined with classic.
Inspired by old-skool SoCal vibes, team a casual tee with a Hawaiian print shirt and a pair of denim jeans for casual trousers from a comfortable fit.

For Tiki traditionals with a contemporary twist, choose from Edwin, Misericordia, and Officine Générale.

3. THE NEW NORMCORE  

L2010 normcore is back with a strong resurgence. For spring/summer 2018, the minimalist vibe takes inspiration from Scandi-cool simplicity with urban Berlin roots. Invest in incognito basics with uniform essentials like jeans, sweatshirts and button ups.
Ideal for inner-city nomads, tactical separates make their own identity with layering key. Choose retro runners for the iconic piece of the season

Introduce normcore items from Our legacy, Etudes, and A.P.C.

4. MUST HAVE ACCESSORIES:
belt bag and bucket hat.  

Last season’s key accessories extend into SS18 with stronger streetwear allure – with statement outfit toppers like the belt bag and bucket hat ruling supreme. Keep things chic with elevated staples and shop our selection of summer accessories.

Browse all our accessories for this summer.

5. XXL PANTS  

Getting bigger and better every year, baggy pants are back and bigger than ever. Whether you decide for cropped or longline, relaxed fit is the ultimate casual classic. Style with low top trainers for an off-duty look.

Shop our selection of summer trousers.