Wild at heart is the moniker of this French brand - though that sentiment could be equally well applied to the brand’s founder, Paris born Alexandre Sundberg. In fact, the brand was born out of his desire to explore a more rugged form of existence.

This gave rise to True Tribe and its “Bare Minimum” approach, emphasising maximum freedom - both of movement and spirit.

True Tribe channels this ethos through timeless collections which comprise of versatile shorts to swim, relax or work out in and a range of jackets.

True Tribe uses sustainable fabrics ECONYL® and NEWLIFYARNS TM, made from recycled bottles and fishing nets to create each collection.

Embracing slow fashion, True Tribe has set up a small atelier in Karachi, Pakistan, in which working conditions drastically differ from the country’s usual standards: spacious villa and garden, gym facilities, kitchen for all employees etc.

Wild at heart is the moniker of this French brand - though that sentiment could be equally well applied to the brand’s founder, Paris born Alexandre Sundberg. In fact, the brand was born out of his desire to explore a more rugged form of existence.